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Meat Church Texas Sugar BBQ Rub delivers Southwestern sweet heat with savoury spice and noticeable cumin notes. Designed with pork and poultry in mind, it starts sweet before finishing with a subtle spicy kick reminiscent of Meat Church Holy Voodoo—but despite the name, Texas Sugar isn't an overly sugary BBQ rub.
Built from Matt Pittman's competition BBQ experience, Texas Sugar has been used successfully on ribs, pork and chicken in sanctioned competitions. It's equally at home on pulled pork, turkey, seafood, smoked cream cheese and even popcorn. The 12 oz / 340.2 g shaker is gluten free, contains no MSG and combines sugar, honey powder, paprika, garlic, onion and spices for a versatile sweet-heat flavour.
Texas Sugar isn't simply another sweet BBQ rub. Meat Church describes it as a Southwestern pork and poultry seasoning with cumin notes and a subtle spicy finish.
The flavour starts on the sweeter side before giving way to a gentle back-end kick, creating a balance similar in concept to Holy Voodoo while maintaining its own distinctive character.
It's a great option when you want some sweetness on pork or poultry without going all the way to an intensely sugary rub.
The Texas Sugar name might make you expect an extremely sugary seasoning, but Meat Church specifically points out that this isn't the case.
The blend combines sugar and honey powder with salt, paprika, garlic, onion and other spices, resulting in a more balanced sweet-and-savoury BBQ profile with subtle heat.
That balance is a big reason Texas Sugar can move so easily between ribs, pulled pork, chicken, turkey and seafood.
Texas Sugar has roots in Matt Pittman's competition BBQ experience.
Meat Church notes that competition cooks have had success using this flavour profile on ribs, pork and chicken entries in sanctioned BBQ competitions.
That makes Texas Sugar particularly appealing to cooks looking for a versatile rub capable of covering several traditional competition BBQ categories.
Ribs are one of the standout applications for Texas Sugar.
Meat Church has an entire Memphis-style dry rib recipe built around Texas Sugar, applying the seasoning liberally to St. Louis-cut spare ribs and smoking them without finishing sauce so the rub remains the star.
Use it on baby backs, side ribs or spare ribs when you want sweetness, savoury Southwestern flavour and a subtle kick.
Texas Sugar works exceptionally well on pork shoulder and pulled pork.
The combination of sugar, honey powder, paprika, garlic, onion and spices complements slow-smoked pork while providing a flavour profile that isn't overwhelmingly sweet.
Apply it before smoking to season the exterior and build flavour throughout the cook.
Poultry is another major strength of Texas Sugar.
Use it on chicken wings, thighs, drumsticks, whole chickens or turkey. Meat Church continues to pair Texas Sugar with its Bird Baptism Poultry Brine as a turkey combination.
Meat Church has also featured Texas Sugar prominently in its own pulled BBQ chicken recipe, using the rub both before smoking and again on the finished pulled chicken.
Texas Sugar isn't limited to pork and poultry. Meat Church specifically recommends it for seafood.
The sweet, savoury and subtly spicy profile offers a different direction from traditional lemon or herb seafood seasonings and works well when you want to bring BBQ flavour to the plate.
Two of the more interesting uses Meat Church recommends for Texas Sugar are smoked cream cheese and popcorn.
Season a block of cream cheese before smoking for an easy BBQ appetizer, or shake Texas Sugar over freshly popped popcorn for a sweet-and-savoury snack with Southwestern character.
Those extra uses make Texas Sugar a surprisingly versatile bottle to keep in the kitchen even when the smoker isn't running.
Ingredients: Sugar, Honey Powder (Refined Syrup, Honey), Salt, Spices, Paprika, Dehydrated Garlic & Dehydrated Onion.
Dietary Information: No Gluten. No MSG.
Always refer to the physical product label for the most current ingredient, allergen and dietary information.
Meat Church Texas Sugar is a great choice for anyone looking for a sweet BBQ rub that doesn't go overboard on sugar.
Its combination of honey sweetness, Southwestern spices, cumin notes and subtle heat makes it particularly strong on pork and poultry while still providing enough versatility for seafood, appetizers and snacks.
Its competition BBQ heritage is another advantage. Ribs, pork and chicken are exactly the foods Texas Sugar was built to handle, making it a natural choice for serious BBQ cooks as well as backyard smokers.
For a Meat Church seasoning collection, Texas Sugar fills the space between a sweeter rub such as Honey Hog and a more savoury, jalapeño-forward seasoning such as Holy Voodoo.
Texas Sugar is a Southwestern-style sweet-heat BBQ rub from Meat Church developed primarily for pork and poultry, with cumin notes and a subtle spicy finish.
It starts with sweetness and develops a subtle spicy kick. The flavour includes Southwestern spices and cumin notes balanced with honey powder, paprika, garlic and onion.
No. Despite its name, Meat Church specifically describes Texas Sugar as sweet but not overly sweet and notes that it contains less sugar than several of its other seasonings.
Yes. Ribs are one of its standout uses. Meat Church has a Memphis-style dry rib recipe that uses Texas Sugar as the primary seasoning without finishing the ribs in sauce.
Yes. Texas Sugar is recommended for pulled pork and works well on pork shoulder or pork butt before smoking.
Yes. Texas Sugar is designed for poultry as well as pork. It works on chicken, wings and turkey, and Meat Church also pairs it with Bird Baptism Poultry Brine.
Yes. Seafood is one of the applications specifically recommended by Meat Church for Texas Sugar.
Yes. Meat Church specifically recommends both smoked cream cheese and popcorn as alternative uses for Texas Sugar.
Yes. Meat Church identifies Texas Sugar BBQ Rub as containing no gluten.
No. Meat Church identifies Texas Sugar BBQ Rub as containing no MSG.
Meat Church Texas Sugar BBQ Rub delivers balanced sweetness, cumin-forward Southwestern character and a subtle spicy finish without becoming overly sugary. Competition-proven on ribs, pork and chicken and versatile enough for turkey, seafood, smoked cream cheese and popcorn, this 12 oz rub brings serious range to the BBQ shelf.
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