Meat Church Holy Cow BBQ Rub – 12 oz

Meat Church Holy Cow BBQ Rub brings bold Texas-style barbecue flavour to brisket, tri-tip, steak and just about anything else headed for the grill or smoker. Inspired by the classic beef-forward flavour profiles of legendary Texas barbecue, Holy Cow is a robust seasoning designed especially for big cuts of beef.

While brisket may be its natural home, Holy Cow is far from a one-trick rub. Use it on steaks, burgers, chicken and other grilled or smoked favourites whenever you want a bold, savoury Texas-style seasoning. The 12 oz / 340.2 g shaker is gluten free and contains no MSG.

Why You'll Love It

• Bold Texas-style BBQ flavour
• Excellent brisket seasoning
• Made for beef
• Fantastic on tri-tip and steak
• Great on burgers
• Works well on chicken
• Ideal for grilling and smoking
• Simple, savoury ingredient profile
• Gluten free
• No MSG
• Large 12 oz shaker
• Made by Meat Church BBQ

Features

• Brand: Meat Church
• Product: Holy Cow BBQ Rub
• Style: Texas-Style BBQ Seasoning
• Primary Use: Beef
• Best For: Brisket, Tri-Tip & Steak
• Additional Uses: Burgers, Chicken & More
• Net Weight: 12 oz / 340.2 g
• Gluten Free: Yes
• MSG: No MSG

Texas-Style BBQ Flavour

Holy Cow is Meat Church's take on the bold, savoury flavour associated with classic Texas barbecue.

It's especially at home on beef, where its combination of salt, spices, garlic and spice extractives helps build a flavourful exterior without burying the natural character of the meat.

If brisket, smoked beef and big steaks are regulars on your smoker or grill, Holy Cow deserves a spot in your seasoning lineup.

Made for Brisket

Brisket is where Holy Cow really shines. Apply it generously across the surface of the brisket before smoking to build a bold Texas-inspired seasoning layer.

Its savoury profile works naturally with low-and-slow smoked beef and can be used on its own or incorporated into a layered seasoning approach.

Excellent on Tri-Tip

Holy Cow is also an excellent match for tri-tip.

Whether you're smoking it low and slow, reverse searing or grilling over direct heat, the robust seasoning complements the rich beef flavour of the cut.

Bring Steak Night to the Next Level

Use Holy Cow as a bold seasoning for ribeye, striploin, sirloin, tenderloin and other favourite steak cuts.

Season before grilling, smoking or reverse searing to bring Texas BBQ character to steak night without needing a complicated combination of seasonings.

Great for Burgers

Holy Cow isn't limited to whole cuts of beef. Sprinkle it over burgers before they hit the grill or griddle for a quick boost of savoury barbecue flavour.

Its beef-forward profile makes it an easy seasoning to keep nearby whenever burgers are on the menu.

Try It on Chicken

Although Holy Cow was designed with beef in mind, Meat Church notes that many barbecue enthusiasts also enjoy it on chicken.

Use it when you want poultry with a more savoury, Texas-inspired flavour rather than a sweeter traditional BBQ rub.

Built for the Smoker

Holy Cow is a natural fit for offset smokers, pellet grills, charcoal cookers and kamado-style grills.

Apply it to your favourite cut before cooking and allow the seasoning to adhere to the surface before putting the meat on the smoker.

For brisket and other long cooks, Holy Cow provides a straightforward way to build bold seasoning into the finished bark.

Not Just for BBQ

You don't need a smoker to use Holy Cow. Keep the bottle in the kitchen and use it anywhere you want a robust savoury seasoning.

Try it on burgers, grilled meats, roasted dishes or other recipes that pair naturally with salt, spices and garlic.

Perfect For

• Brisket
• Beef Brisket
• Tri-Tip
• Ribeye Steak
• Striploin Steak
• Sirloin Steak
• Beef Ribs
• Burgers
• Chicken
• Smoked Beef
• Grilled Beef
• Reverse-Seared Steak
• Pellet Grills
• Offset Smokers
• Charcoal Grills
• Kamado Grills
• Backyard BBQ
• Texas-Style Barbecue

Ingredients

Ingredients: Salt, Spice, Dehydrated Garlic & Spice Extractives.

Dietary Information: Gluten Free. No MSG.

Always refer to the physical product label for the most current ingredient, allergen and dietary information.

Specifications

• Brand: Meat Church
• Product: Holy Cow BBQ Rub
• Product Type: BBQ Rub & Seasoning
• Style: Texas-Style
• Primary Application: Beef
• Net Weight: 12 oz
• Metric Weight: 340.2 g
• Container: Shaker Bottle
• Gluten Free: Yes
• MSG: No MSG
• Ingredients: Salt, Spice, Dehydrated Garlic & Spice Extractives

Why Buy This?

Meat Church Holy Cow is a strong choice for anyone looking for a bold Texas-style beef rub without an overly complicated ingredient list.

It's particularly well suited to brisket, where the savoury combination of salt, spices and garlic complements smoked beef and helps create the bold flavour expected from Texas-style barbecue.

The versatility is another advantage. The same bottle can move from brisket to tri-tip, steak and burgers, while also working surprisingly well on chicken.

If you're building a Meat Church seasoning collection specifically for beef and brisket, Holy Cow is one of the core rubs to have on the shelf.

Frequently Asked Questions

What is Meat Church Holy Cow BBQ Rub?

Holy Cow is a bold Texas-style BBQ seasoning from Meat Church designed especially for beef and popular on brisket, tri-tip and steaks.

How big is the bottle?

This product contains 12 oz / 340.2 g of Holy Cow BBQ Rub.

What is Holy Cow best used on?

Meat Church recommends Holy Cow particularly for brisket, tri-tip and steaks. It is also popular on burgers and chicken.

Is Holy Cow good for brisket?

Yes. Brisket is one of the primary applications for Holy Cow. Its robust Texas-style seasoning profile is particularly well suited to smoked beef brisket.

Can I use Holy Cow on steak?

Yes. Holy Cow works well on a wide variety of steaks, including ribeye, striploin, sirloin and other beef cuts.

Is Holy Cow good on tri-tip?

Yes. Meat Church specifically recommends Holy Cow for tri-tip as well as brisket and steak.

Can I use Holy Cow on burgers?

Yes. Holy Cow makes an excellent burger seasoning, especially when you want a bold savoury BBQ flavour.

Can Holy Cow be used on chicken?

Yes. Although Holy Cow is especially well suited to beef, Meat Church notes that many people also enjoy it on chicken.

Is Meat Church Holy Cow sweet?

Holy Cow is primarily a bold, savoury Texas-style seasoning rather than a sugar-forward BBQ rub. Sugar is not listed in the current ingredient statement.

Does Holy Cow contain garlic?

Yes. Dehydrated garlic is included in the ingredient list.

Is Meat Church Holy Cow gluten free?

Yes. Meat Church identifies Holy Cow BBQ Rub as gluten free.

Does Holy Cow contain MSG?

No. Meat Church identifies Holy Cow as containing no MSG.

Can I use Holy Cow on a pellet grill?

Yes. Holy Cow can be used with pellet grills, offset smokers, charcoal grills, kamados, gas grills and other cooking methods.

Can Holy Cow be combined with another Meat Church rub?

Yes. Holy Cow can be used on its own or as part of a layered seasoning approach when you want to build additional flavour and colour on brisket, beef or other barbecue.

What is the difference between Holy Cow and Holy Gospel?

Holy Cow is Meat Church's beef-forward Texas-style rub. Holy Gospel combines elements of Holy Cow and The Gospel into a more versatile all-purpose BBQ seasoning with a different flavour profile.

Bring Texas BBQ Flavour to Your Backyard

Meat Church Holy Cow BBQ Rub delivers bold Texas-style seasoning made for brisket, tri-tip and steak while remaining versatile enough for burgers, chicken and everyday grilling. If beef is going on the smoker, Holy Cow is a Meat Church staple worth having ready.